Monday, January 01 2007 @ 12:36 PM ICT

Contributed by: news

Starting this fall, Levi’s will introduce a jeans line made from 100 percent organic cotton in new and popular men’s and women’s designs within its Red Tab line. Organic jeans also will be part of its recently launched Capital E collection.

The jeans will be identified as "Levi’s Eco" and will be available starting in November exclusively at selected Levi’s stores, with additional products to be introduced in spring 2007.

The jeans made with organic cotton will be available in a range of fits and finishes and will be marked with subtle identifiers.

They’ll feature an embroidered lower case "e" inside the front pocket or at the bottom of the right leg. A natural-colored canvas "Levi’s" tab and "Two Horse Patch" made from 100% organic fabric as well as natural colored pocket stitching also will indicate the jeans are made from organic cotton. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink.

Among the 100 percent organic cotton styles will be the Red Tab Vintage Straight Jean for men and the women’s Skinny Jean and Skinny Knee Knocker Short, as well as select styles in Levi’s super premium Capital E line.

The fall U.S. introduction is part of a global launch of products made with 100% organic cotton.

(Original Article, 11 July 2006, Database Recovered)