Wal-Mart to introduce Exsto Menswear line

Wal-Mart is unveiling the new Exsto urban sportwear line targeting, 18- to 35-year-old men this summer in 300 selected shops across America.

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Initially including T-shirts, Polo shirts, knit shirts, denim jeans and jackets, the line will be augmented with outerwear and hats this fall.

With the addition of the Exsto urban sportwear line, we can better serve a distinct segment of our customer base by offering a true young men's brand with a sense of urban flair, said Andy Barron, Wal-Mart's senior Vice President and General Merchandise Manager of men's apparel.

(Original Article, 8 July 2006, Database Recovered)