Levi's says Abercrombie Stole design

Denim maker files lawsuit against teen clothier Abercrombie & Fitch, over theft of its trademarked back-pocket design.

This lawsuit, the second in a short time, this time against retailer Abercrombie & Fitch that it illegally stole its Levi trademarked back-pocket stitching design.

Last week Levi's filed the same lawsuit against Polo Ralph Lauren. Levi's said Polo Ralph Lauren "has in the past and continues to manufacture, source, market and/or sell clothing that displays stitching designs that are confusingly similar to Levi Strauss & Co.'s arcuate trademark."

In its latest suit filed in U.S. federal court in San Francisco, Levi's, citing trademark infringement, accused teen clothing chain Abercrombie of using the trademarked pocket design of connecting arches on Abercrombie's "Ruehl" brand jeans and other unspecified products.

Levi's cited the likelihood of "consumer confusion, mistake or deception" over the identity of the Ruehl stitching, the story said. The report said Levi's is seeking unspecified losses in profits and other damages and that the company wants Abercrombie to turn over inventory and all materials used in the design or associated with promoting the Ruehl jeans.