Guess returns to its roots

The launch of Guess Denim at the Guess store in Pavilion Kuala Lumpur was a hip showcase of its new denim campaign with 80 guests, including celebrities like Amber Chia, Jojo Struys, Elaine Daly and Hansen Lee, turning up in denim outfits.

The show started with an introduction of the Guess Denim history by emcee Elaine Daly, followed by the much awaited Fall/Winter 2008 fashion show.

Guess by Marciano has just unveiled an unprecedented denim campaign that unites the spirit and distinctiveness of the iconic brand. The campaign marks Marciano’s commitment to establishing the denim roots of Guess Inc.

The stage rocked as models strutted the Fall/Winter 2008 collection in a display of sexy, sophisticated, adventurous and all-American style on a black covered T-shape runway.

After the hip and rocking showcase, the evening continued with an exclusive shopping session at the Guess store.

The denim campaign represents a true return to the Guess beginning.

The Guess label was launched in 1981 when denim was dated and lacked a fashion edge. Marciano changed the perception of denim by introducing the sensuous, innovative and timeless jean fondly referred to as the Marilyn.

The famous slim fit, stone-washed, three-zip Marilyn jean sold out of Bloomingdales within hours of their first delivery and the Guess label was born.

Now over a quarter of a century later, Guess has grown into an international empire of trend-right denim with emphasis on exceptional washes, fabrics and styling. The denim campaign reinforces that although Guess is now a lifestyle brand, it is first and foremost a denim brand.