Adidas Celebrates 60 Years

To celebrate the 60th anniversary of the iconic 3-Stripes mark, Adidas Originals unveiled a fresh collection yesterday at Milan Fashion Week that reflects decades of rich heritage.

Adidas have also teamed up with Italian pop icon scooter manufacturer Vespa. The two brands, who both focus on design have collaborated to come up with classic and contemporary men's looks and colors, which serve the needs of both classic scooter riders and all fans of casual and clean design.

As a groundbreaking new men's sub-collection, the collaboration with Italian pop icon scooter manufacturer Vespa, one of the biggest and most original mobility brands worldwide, presents another product facet that speaks originality. Two authentic lifestyle brands, both focused on design, present a unique partnership with products referencing classic and contemporary men's looks and colors that serve the needs of both classic scooter riders and all fans of casual and clean design.

The new relationship with Vespa and existing relationship with Italian lifestyle brand Diesel on the Originals Denim by Diesel range make Milan Fashion Week the perfect platform for Adidas to host the Originals spring/summer 2009 global launch.

Accompanied by a comprehensive women’s line of mix-and-match styles, the new spring/summer 2009 collection presents an extended summer fashion offering, serving in particular the coastal and urban street scenes. The new range will be available globally at Adidas Originals stores as well as selected sneaker and fashion retailers from January 2009.

The recently introduced product customisation tool "mi Originals" presents an additional highlight of the overall launch presentation. The tool allows sneaker lovers to design their own individual pair of shoes and thereby choose between two of the Trefoil brand?s most iconic footwear models: the Superstar and the ZX700. mi Originals will be exclusively available in the reworked and reopened Milan Originals Store from September 18th onwards, allowing the unlimited celebration of originality that the Trefoil brand stands for.